Telecom Regulatory Authority of India (TRAI) has put forward various rules to avoid unwanted calls and promotional SMS. Telecom Regulatory Authority of India has classified bulk messaging into two categories – Transactional and Promotional SMS.
Transactional SMS communications are sent from an enterprise to its existing customers giving them information about the transaction made by them.
SMS sent from Banking services, social networking sites, train, e commerce site and air ways fall under the category of transactional SMS.
Educational institutions sending SMS related to the institution to registered parents or guardians, students fall under this category. They are allowed to send Transactional SMS at any time.
Promotional SMS come with a unique ID, which will have the operational code, area code, and the five digit code provided by the telemarketer.
These are the TRAI rules for bulk SMS. Following these rules and regulations would ensure that you do not get penalized while using our SMS services.
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